1/OGEN

Course:
YOU

Identity Design
3D modeling
3D animation
Motion Design
Backgrund/Breif:
I wanted to tackle the problem around dopamine addiction and short attention span. My idea was to create a fictional brand that makes cameras and other objects. 
Solution:
OGEN was created from the idea of the swedish word Ögonblick that originates from the german word ogenblick. “Ögonblick” means blink of an eye or moment which I wanted to build a brand around. I wanted the brand to represent the essence of living in the present and capture the moments.

OGEN BRAND IDENTITY


LOGOTYPE NAME


OGEN was created from the swedish word “Ögonblick” that originates from the german word ogenblick. “Ögonblick” means blink of an eye or moment which i wanted to build a brand around. I wanted the brand to represent the essence of living in the present and capture the moments.

SYMBOL

The symbol consists of a line representing a timeline, with two arrows pointing towards a specific moment or point in time in your life.