Course:
Filmproduction & Animation
Client:
Absolut Vodka
Team:
Erik Gomér
Noa Carle
Simon Strandh
Charlotte Källström
William Buller
Filmproduction & Animation
Client:
Absolut Vodka
Team:
Erik Gomér
Noa Carle
Simon Strandh
Charlotte Källström
William Buller
3D Animation
Post production
Production
Grading
Audio design
Post production
Production
Grading
Audio design
Backgrund/Breif:
Absolut vodka has lost some identity and wants to get back up on the horse. They need to come out as bold and beautiful as they once were.
They need to tell their story in a new way. Adapt their brand and their vision so it fits into a thumb stopping story. They want to be talked about amongs the progressive connectors and cultural heroes.
Absolut vodka has lost some identity and wants to get back up on the horse. They need to come out as bold and beautiful as they once were.
They need to tell their story in a new way. Adapt their brand and their vision so it fits into a thumb stopping story. They want to be talked about amongs the progressive connectors and cultural heroes.
Solution:
We noticed that you don't communicate the unique aspects of your business to your target audience, namely that Absolut Vodka is exclusively produced in Åhus, from locally grown wheat. We wanted to highlight this in our solution, and the video therefore starts from the wheat fields outside Åhus, and we are then taken further on the bottle's journey through a mix of clips of Absolut's expressive and personal world, to finally land in a living room.
By starting in a wheat field and then being brought into a colorful, expressive world, we create a mix of genuine history and a more modern and bold personality. We believe that this combination speaks to the target group, which is environmentally conscious and has the purchasing power of genuine sustainable products.
We noticed that you don't communicate the unique aspects of your business to your target audience, namely that Absolut Vodka is exclusively produced in Åhus, from locally grown wheat. We wanted to highlight this in our solution, and the video therefore starts from the wheat fields outside Åhus, and we are then taken further on the bottle's journey through a mix of clips of Absolut's expressive and personal world, to finally land in a living room.
By starting in a wheat field and then being brought into a colorful, expressive world, we create a mix of genuine history and a more modern and bold personality. We believe that this combination speaks to the target group, which is environmentally conscious and has the purchasing power of genuine sustainable products.
