Course:
CD3 Strategic design
Client:
Sustainlab
Team:
Erik Gomér
Noa Carle
Clara Pesch
Wendela Hemberg
CD3 Strategic design
Client:
Sustainlab
Team:
Erik Gomér
Noa Carle
Clara Pesch
Wendela Hemberg
Identity Design
Brand platform
Brand strategy
Motion Design
Brand platform
Brand strategy
Motion Design
Backgrund/Breif:
As a start-up company, sustainlab face problems with the already existing competition in the industry. The number of companies offering similar services is huge. What do SustainLab offer that is unique?
As a start-up company, sustainlab face problems with the already existing competition in the industry. The number of companies offering similar services is huge. What do SustainLab offer that is unique?
Solution:
We have developed a concept where the importance of transparency is the pillar. Sustainlab has both tools and knowledge to be able to guide its customers in how to use and integrate the data in their business in the right way. Through guidance and motivation, the threshold for companies to start acting on sustainability data is reduced.
We have developed a concept where the importance of transparency is the pillar. Sustainlab has both tools and knowledge to be able to guide its customers in how to use and integrate the data in their business in the right way. Through guidance and motivation, the threshold for companies to start acting on sustainability data is reduced.
DIRECTION
Based on how Sustainlab wants to position themselves, we have created a concept for a graphic identity that speaks for more than one product. Sustainlab is a Saas service that quality ensures and processes companies' sustainability data. Sustainlab will become the company that is at the forefront both with developed technology, but also in the guidance and tools they give their customers to work sustainably with their data. We have created a language that speaks for cutting edge, boldness and guidance. With the help of Sustainlab, companies can automate and streamline their sustainability work, and then more easily find an inner motivation to work actively with sustainability.
GUIDELINES
The startup company Sustainlab wanted to profile themselves as innovative, bold and groundbreaking, but identified a problem: companies weren't motivated to work sustainably.
Parallel to the fact that many companies are not motivated enough to do honest sustainability work, society's awareness is increasing. People are more aware than ever and not least generation Z. The skepticism against companies and their sustainable promises are increasing rapidly. This is the beginning of an up-and-coming trend. The requirements for transparency and sustainability will become a new generation gap where the beliefs and pressure against the companies will strike; Companies that do not start working actively with sustainability will not keep pace with society's growing demands. And the solution is transparency: Start with transparent sustainability work today, to secure customers for tomorrow. We have developed a concept where the importance of transparency is the pillar. Sustainlab has both tools and knowledge to be able to guide its customers in how to use and intrigue the data in their business in the right way. Through guidance and motivation, the threshold for companies to start acting on sustainability data is reduced.
Parallel to the fact that many companies are not motivated enough to do honest sustainability work, society's awareness is increasing. People are more aware than ever and not least generation Z. The skepticism against companies and their sustainable promises are increasing rapidly. This is the beginning of an up-and-coming trend. The requirements for transparency and sustainability will become a new generation gap where the beliefs and pressure against the companies will strike; Companies that do not start working actively with sustainability will not keep pace with society's growing demands. And the solution is transparency: Start with transparent sustainability work today, to secure customers for tomorrow. We have developed a concept where the importance of transparency is the pillar. Sustainlab has both tools and knowledge to be able to guide its customers in how to use and intrigue the data in their business in the right way. Through guidance and motivation, the threshold for companies to start acting on sustainability data is reduced.