Young Ones One Show 2023
Brief:
PETA
Team:
AD: Christopher Runström
AD: Isabelle Nyman de Susini
AD: Hanna Rönnås
Copy: Adam Lundgren
Copy: Elias Karlsson
Designer: Me
Brief:
PETA
Team:
AD: Christopher Runström
AD: Isabelle Nyman de Susini
AD: Hanna Rönnås
Copy: Adam Lundgren
Copy: Elias Karlsson
Designer: Me
Animation
Visual design
UX/UI
Visual design
UX/UI
Brief:
I DON’T LIKE THIS PLACE, SAVE ME
Background: Solely constructed and used by us, the internet gives an unfiltered reflection on how humans see the world. For some species, this means that the very name we gave them means meat.
Insight: Studies show that people feel more empathy with animals that they are familiar with. But if you search for chicken, scallop or salmon online, the animals are nowhere to be found. Sadly, only food shows up.
Solution: This digital only campaign aims to change that, by saving animals –to pinterest boards.
I DON’T LIKE THIS PLACE, SAVE ME
Background: Solely constructed and used by us, the internet gives an unfiltered reflection on how humans see the world. For some species, this means that the very name we gave them means meat.
Insight: Studies show that people feel more empathy with animals that they are familiar with. But if you search for chicken, scallop or salmon online, the animals are nowhere to be found. Sadly, only food shows up.
Solution: This digital only campaign aims to change that, by saving animals –to pinterest boards.
Awards:
1x Young ones: One Show Shortlist 2023
1x Young ones: Merit 2023
1x Young ones: One Show Shortlist 2023
1x Young ones: Merit 2023
