Young Ones One Show 2023
Brief:
PETA
Team:
AD: Christopher Runström
Copy: Adam Lundgren
Copy: Elias Karlsson
Designer: Me
Brief:
PETA
Team:
AD: Christopher Runström
Copy: Adam Lundgren
Copy: Elias Karlsson
Designer: Me
Animation
Visual design
UX/UI
Visual design
UX/UI
Concept:
We saved you from ever buying an animal online again.
The suffering is all around us, but we’ve become so jaded that we don’t see it anymore.Scrolling through an online fashion store, you wouldn’t notice any animal suffering. It’s been hidden away beneath hi-res photos of laid back models wearing designs made for self-realization. But the information is all there.
So we made a browser extension that uses javascript to scan web shops for item descriptions containing animal materials and removing them.
We saved you from ever buying an animal online again.
The suffering is all around us, but we’ve become so jaded that we don’t see it anymore.Scrolling through an online fashion store, you wouldn’t notice any animal suffering. It’s been hidden away beneath hi-res photos of laid back models wearing designs made for self-realization. But the information is all there.
So we made a browser extension that uses javascript to scan web shops for item descriptions containing animal materials and removing them.
Awards:
1x Young ones: One Show Shortlist 2023
1x Young ones: One Show Shortlist 2023
