GUIDELINES
The startup company Sustainlab wanted to profile themselves as innovative, bold and groundbreaking, but identified a problem: companies weren't motivated to work sustainably.
Parallel to the fact that many companies are not motivated enough to do honest sustainability work, society's awareness is increasing. People are more aware than ever and not least generation Z. The skepticism against companies and their sustainable promises are increasing rapidly. This is the beginning of an up-and-coming trend. The requirements for transparency and sustainability will become a new generation gap where the beliefs and pressure against the companies will strike; Companies that do not start working actively with sustainability will not keep pace with society's growing demands. And the solution is transparency: Start with transparent sustainability work today, to secure customers for tomorrow. We have developed a concept where the importance of transparency is the pillar. Sustainlab has both tools and knowledge to be able to guide its customers in how to use and intrigue the data in their business in the right way. Through guidance and motivation, the threshold for companies to start acting on sustainability data is reduced.
Parallel to the fact that many companies are not motivated enough to do honest sustainability work, society's awareness is increasing. People are more aware than ever and not least generation Z. The skepticism against companies and their sustainable promises are increasing rapidly. This is the beginning of an up-and-coming trend. The requirements for transparency and sustainability will become a new generation gap where the beliefs and pressure against the companies will strike; Companies that do not start working actively with sustainability will not keep pace with society's growing demands. And the solution is transparency: Start with transparent sustainability work today, to secure customers for tomorrow. We have developed a concept where the importance of transparency is the pillar. Sustainlab has both tools and knowledge to be able to guide its customers in how to use and intrigue the data in their business in the right way. Through guidance and motivation, the threshold for companies to start acting on sustainability data is reduced.