Course:
YOU
YOU
Identity Design
3D modeling
3D animation
Motion Design
3D modeling
3D animation
Motion Design
Backgrund/Breif:
I wanted to tackle the problem around dopamine addiction and short attention span. My idea was to create a fictional brand that makes cameras and other objects.
I wanted to tackle the problem around dopamine addiction and short attention span. My idea was to create a fictional brand that makes cameras and other objects.
Solution:
OGEN was created from the idea of the swedish word Ögonblick that originates from the german word ogenblick. “Ögonblick” means blink of an eye or moment which I wanted to build a brand around. I wanted the brand to represent the essence of living in the present and capture the moments.
OGEN was created from the idea of the swedish word Ögonblick that originates from the german word ogenblick. “Ögonblick” means blink of an eye or moment which I wanted to build a brand around. I wanted the brand to represent the essence of living in the present and capture the moments.